15-year-old phenomenon is set to earn $40m in endorsements ... before she turns 20!
Most 15-year-olds haven't worked a day in their life. But Coco Gauff isn't like most 15-year-olds.
In fact, she is the most talked about 15-year-old on the planet right now.
The American prodigy stunned the tennis world when she upset defending champion Naomi Osaka on Friday night, after emerging as a star of he future when she beat Venus Williams at Wimbledon last year.Watch over 50 sports LIVE on Kayo! Stream to your TV, mobile, tablet or computer. Just $25/month, cancel anytime. New to Kayo? Get your 14-day free trial & start streaming instantly >
Now she faces compatriot 14th seed Sofia Kenin for her first quarter-final appearance in a Grand Slam.
Gauff could collect the biggest payday of her short career on Sunday afternoon, after she departed the All England Club with $337,000 in prize money for making the fourth round.
The teenager will collect $300,000 if she loses, but that will leap to $525,000 if she continues her phenomenal run.
Now a leading sports marketing expert believes Gauff will earn close to a staggering $40 million in endorsement deals before she reaches 20.
Turnstile Sport CEO Rob Mills says women's tennis says Gauff's rise to stardom has come at a perfect time for a female, following the explosion of women's sport in recent year.
"We are very bullish about her," Mills told UK paper The Telegraph.
"She is obviously young and you've got to see that consistency coming through, but if you look at say Osaka's deals, we're in the 8.5million US dollars territory. She's going to be very quickly in that range very conceivably in the next 12 to 24 months. That's only the sports brand category."
When Gauff sent Osaka packing on Friday she became the youngest player to defeat a defending champion at a major since 1991, the youngest player to defeat a defending Australian Open champion in the open era and the youngest player to defeat a top five opponent since American great Jennifer Capriati in 1991.
It is little wonder she has lit up the United States and the tennis world this week.
And there might be plenty more to come in her first appearance in the main draw at Melbourne Park.
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